The Principles Of Runway Analysis

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

Models makes the fashion industry grow and looks attractive. It has made models to become professionals in terms of their appearance and skills especially their personality and skills. They market the products of the industry inform of catwalk on the platform and this is done by putting on some good music to make the walk easy and interesting. This industry was well known to comprise of females only in the past decades.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

In the event, models have to showcase different designs, make overs as in change of hairstyle and make up, do the catwalk and posses for photos in all angles if possible. Runway basically showcases outfit because the audience prefer clothes as compared to any other form of product in the fashion show.

Models who walks down the Fashion platform are usually in high fashion show and platforms. Due to their experience they launches their own television series, reality shows, their own agencies to train other inspiring models and also some ventures into acting while others create their own product line. The experienced models are hired by companies who wants to market their products, so they use the most famous models as the face of their product so as to get more customers and attention.

These shows are also called catwalk shows which is a sales promotion mechanism in the clothing industry and widely recognized as a cultural event. There can be various types of models, for example supermodels, models who are plus sized, glamour models, petite models, health models, fitness models, Trade show models, convention models, art models as well as freelance models. In most of the time only super models with most experiences are hired for the catwalk.

Once the models walk down the platform, as a means advertising items to the audience. If they are interested they make orders automatically hence promoting the designer. Most celebrity purchases these products when they attend these fashion shows.

The world has changed and due to different culture the fashion platform has stopped being a female dominated but rather it comprises both gender. This has created employment to male models and to designers who concentrates on male models outfits.




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